There are all sorts of articles that will tell you to get active on Twitter; that Twitter will become a major source of traffic for your site, if you get it right… kind of like this one, this one, and this one. But, if you’re just starting out on Twitter you may be stumped as to how exactly to do this. Just like any new community, it can take time and patience to build a network. Be persistent!
Here’s a list of weekly actions you can take to build stronger engagement with your nonprofit’s audience on Twitter. I recommend each action be completed daily or weekly for maximum results but, of course, this may be unrealistic given your available time so make a judgment call based on your schedule.
Follow 20 new people.
More often than not, they will follow back. Search for people with shared interests – use key words and lists to locate people you find interesting.
Tweet at least 3 relevant posts you’ve curated.
This could be a news article or blog post you find online. These should be posts by other authors – not yourself – and could tie to your nonprofit's cause or tie into another area of interest for your audience.
Recommend 1 person you admire on Twitter.
This could be someone within your nonprofit's network (maybe a donor?), a celebrity, or a business that has supported or partnered with you.
Tip: When appropriate, use #FF or #FollowFriday to recommend Twitter users.
Re-Tweet 7 tweets you find relevant for your audience.
Twitter is a very generous community. Share others’ content and it’ll be noticed – you’ll gain followers, favourites, and RTs in return.
Converse: 10 minutes of polite 2-way chit-chat goes far.
Watch your Twitter feed for users who are actively tweeting when you are online, and then strike up a conversation!
Thank anyone who Re-Tweets or Mentions you.
It’s just common courtesy.
Tip: Start your tweet with their username to direct a “semi-private” message to them. These types of tweets will only show up in the newsfeed for you, the recipient, and Twitter users who follow both of you.
Unfollow everyone that’s inactive.
This can sometimes be a tedious task if you’re trying to go from user to user, but 3rd party apps like Manage Flitter can help you with quick analysis and bulk unfollows.
Print it out! Pin it to the wall next to your work space. Feel free to add some of your own ideas to suit your needs.
Either way, stop spending your time floating aimlessly around on Twitter and spend it intentionally building your network and growing your nonprofit's online audience. Work smarter, not harder.