There is one gigantic mistake that you are making when you add a hashtag to your post. I see it all the time! I see it on Twitter, Facebook, Instagram, Pinterest... every single social media platform that is hashtag optimized.
This has to be one of my BIGGEST pet peeves. I've seen all sorts of brands, public figures, and even so-called social media pros make this mistake...
With the roll out of Facebook's brand new livestreaming feature Facebook Live, we thought it was high time we talk about livestreaming. How can your nonprofit use it to build your brand - and should you?
People ask us all the time, "how can I make the blog posts on my organization website stretch further on social media?" If you blog for your nonprofit, you may be wondering this same thing. Let me walk you through the system I use to create 15 or more social media updates out of one new blog post.
GoPro is in an awesome market position to help nonprofit organizations ramp up their marketing efforts. The GoPro camera really provides a way for marketers to DIY their video marketing (that doesn't LOOK like they DIY'd their video marketing).
So you've decided to get your brand set up with a Twitter profile. Amazing! Welcome to the tribe, friend. As with every social media network, an important first step is to complete your profile. If you have been on Twitter for awhile and haven't yet done all of the things on this list - go and do them NOW!
There are all sorts of articles that will tell you to get active on Twitter; that Twitter will become a major source of traffic for your site, if you get it right… kind of like this one, this one, and this one. But, if you’re just starting out on Twitter you may be stumped as to how exactly to do this.
So you’ve decided to join the Twitter community. Welcome! Or maybe you’re reading this to learn more before taking the dive. Either way, this guide will give you some basic understanding of the platform in order to help you plan your strategy.